We have published a new long-form editorial article exploring how AI is beginning to reshape real Architectural Visualization production workflows beyond the social media hype.
Titled “AI-Assisted ArchViz: Beyond the Hype”, the article examines the rise of hybrid production pipelines, AI-assisted workflow automation, realtime rendering ecosystems, technical artists, image-to-3D tools, and the growing role of AI-enhanced production layers inside modern ArchViz workflows.
Rather than focusing on tool lists or exaggerated predictions, the article takes a grounded and production-oriented perspective on how AI is actually integrating into real-world CG pipelines — including both its current strengths and its practical limitations.
The article also explores emerging trends around 3ds Max workflows, ComfyUI experimentation, AI-assisted scripting, custom tool development, and the evolving relationship between artists, automation and realtime production technologies.
Read the full article here.
